PARIS (Reuters) – The fashion house Christian Lacroix, unanswered buyer after its turnaround plan, was redeployed in operating licenses and has added four new contracts to its portfolio of products that it intends to preserve the image and the mark..

The company, which already operates licenses for ready-to-wear, wedding dresses, ties and perfume will launch four new licenses this year, in the upscale stationery with the American Libretto, glasses Women with the Anglo-HK Mondottica, wooden wall coverings with French Marotte and upholstery with English Designers Guild, told Reuters Nicolas Topiol, CEO of the company.

After months of twists and uncertainty, the company went into receivership last June, has finally been put in place in late 2009, the reorganization plan proposed by its owners, abandoning its high-couture and ready -to-wear and dismissing nearly all its employees.

Aware of the risk inherent in any image licensing activity, Lacroix has signed a contract with the American Marketing Lipman, architect of the revival of British Burberry, and who will be responsible for positioning the brand and manage their codes.

Of the 14 million of claims against its suppliers, Lacroix should reschedule around 13 million over 10 years, while 30 million of debts contracted by the Falic group with several of its U.S. Entities should be converted capital.

Structural deficit, the fashion house, founded in 1987 with the support of LVMH in 2005 and then sold the group Falic, never managed to build a high fashion, however much admired for developing a loan-to-wear and Accessories can make the enterprise profitable.

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